[LONG BEACH, CA] Two animal rights activists-turned-entrepreneures, Nathan & Adriana Pope, have announced a fundraising campaign on IndieGoGo.com to help finance the hard-launch of their one-of-a-kind website VeganCorner.com. VeganCorner serves as the vegan’s answer to the popular reviews website Yelp* and also acts as a social platform where vegans can support each other’s choices with user-submitted recommendations of new eco-concious and cruelty-free products. VeganCorner users can also submit vegan-relevant event listings, share news about their favorite non-profit, or share recipes and other helpful resources with vegans and vegan-curious visitors alike.
Moreover, with an extensive database of over 12,000 profiles for restaurants, cafes, and shops that offer vegan products, VeganCorner provides businesses with an opportunity to engage in direct outreach with a previously hard to pin down, and yet exceptionally loyal niche market of dedicated vegans. Marketing through VeganCorner is multi-directional as users of the VeganCorner website and soon to be released mobile app will be driven towards businesses offering vegan options, while window clings at participating businesses will drive traffic to the VeganCorner website. Nathan and Adriana each hope that this direct marketing process will not only help to make vegan and eco-concious items more accessible, but will also incentivize businesses to provide even more vegan options.
Whether you’re trying to locate the nearest raw cafe, a tattoo shop with fish-free inks, a salon that carries Eco-friendly hair products, or want to find a nearby animal sanctuary, it’s all in one spot. VeganCorner soft-launched in December as a limited field test and is now moving into the next stages of development.
Co-founder, Adriana Pope states, “VeganCorner was created as a way to make being vegan easier. We found that despite huge jumps in available technology there still wasn’t anything that was created specifically for vegans. Some sites incorporated vegan-friendly options into their results but lacked practicality. You still had to weed through mostly irrelevant results that didn’t cater specifically to our needs. Over the past couple of months we have listened intently to the feedback and suggestions of our users and have created a road map of the next steps that are needed to bring this site to where it needs to be.”
Founders Nate and Adriana, have spent the last two years building VeganCorner.com as a free resource for vegans all across the world looking for cruelty-free options. They’ve taken it as far as they can on their own and now they need your help to take VeganCorner to the next level.
Why do they need money?
Nate and Adriana have been supporting the website with their day jobs, but it’s clear that the website needs the supplemental help of an additional programmer to provide users an effortless experience as they browse listings and contribute to the VeganCorner community. Their funding goal is $10,000 which will go towards three specific areas:
• Hiring a programmer with a background in User Experience (UI/UX), who will be able to polish the website so it looks and feels great in both functionality and usability.
• Producing & distributing window clings so that you can easily locate restaurants and shops with vegan options by looking for their colorful sticker that says “Discover Vegan Options.”
• Creating a FREE smart-phone app which will help you locate all the nearest vegan options in your hometown or afar.
How can you help?
Go to IndieGoGo.com and donate some money, anything helps. There are different pledge levels to meet your budget with rewards such as t-shirts, tote-bags, secret potluck invitations, and even ad sponsorship opportunities to name a few. If this is a project that piques your interest, please understand that it will not be possible to carry out without your financial support or word-of-mouth. Also, please share this campaign on Facebook, Twitter, Tumbler, and your blog if you have one, and tell your friends about it.
“VeganCorner is an amazing new structure for connecting ethical businesses with those who care about living a lifestyle that makes the world a better place for animals… it’s a great way to directly get us in touch & grow the vegan market to show the world how wonderful and easy it is to be compassionate and cruelty free,” says Leanne Mai-ly Hilgart, owner of Vaute Couture, the first vegan fashion label for winter dress coats warm enough for below freezing weather.
Vegancorner.com, is a resource for vegans searching for a cruelty-free place to dine, shop or hang out at. For additional information on Vegan Corner or to request an interview with Nathan & Adriana Pope email Andy Stepanian at andy@sparrowmedia.net or contact pr@vegancorner.com
